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April 01, 2010
Expired listings marketing provide new opportunities for real estate professionals. By locating expired realty listings, investors and real estate agents can tap into a group of homeowners who are ready and willing to sell their property. However, attaining a successful outcome requires a solid marketing plan with carefully thought-out strategies.
The first element of expired listings marketing involves getting inside the mindset of prospective clients. Many homeowners are filled with angst if their property has been on the market for months or years and not yet sold.
March 15, 2010
Developing a solid expired listings marketing plan can help real estate agents and investors locate new clients who are eager to sell. Expired property listings consist of real estate which has been on the market a minimum of six months to one year, but not yet sold.
One of the most important aspects of expired listings marketing is connecting with the client. By the time homeowner's real estate contracts expire they are usually feeling despaired and distraught. They are upset their home has not sold. They are feeling dejected because the home they love has gone unnoticed or received low offers. Some are on the brink of bankruptcy or stressed out because they could lose their home to foreclosure.