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April 01, 2010
Expired listings marketing provide new opportunities for real estate professionals. By locating expired realty listings, investors and real estate agents can tap into a group of homeowners who are ready and willing to sell their property. However, attaining a successful outcome requires a solid marketing plan with carefully thought-out strategies.
The first element of expired listings marketing involves getting inside the mindset of prospective clients. Many homeowners are filled with angst if their property has been on the market for months or years and not yet sold.
January 15, 2010
An expired listing letter is one of many marketing tools used by real estate investors to locate deals on homes for sale. Expired listings refer to real estate sales contracts which expired without resulting in sale of the home. When realtors are unable to complete the sale during the term of the realty contract, sellers can enter into a new contract with their current realtor, locate a new realtor, place the property on the market as for sale by owner, or remove the listing.
Realtors and investors solicit business with the expired listing letter. When properties show up as expired on the Multiple Listing Service (MLS), real estate professionals can access sellers' contact and property information. MLS provides nationwide property listings to real estate agents, mortgage and insurance companies, and other realty related entities.