Real Estate Newsletter
Putting together a real estate newsletter is a great way to develop customer relations and brand your realty or investing company. Newsletters provide many opportunities to share information, offer properties for sale, and provide solutions to common problems that buyers and sellers face.
There are countless options for offering a real estate newsletter. They can be as simple as a one paragraph email or a detailed monthly magazine filled with articles, photos and advertisements.
Most people find it easiest to signup with a newsletter service provider that offers preformatted templates. It's important to comparison shop providers because prices vary widely.
If you're just starting out and don't have a lot of money to spend or you want to test the waters, consider using a free newsletter service such as Bravenet or Mailchimp. The latter offers upgrades as your mailing list grows so you never have to worry about transferring your list to another provider.
Free services are limited on the number of templates and customization options are limited. Furthermore, most don't offer extra perks such as email marketing tracking, autoresponders, signup forms, RSS to email, or email marketing API.
A few of the more popular paid newsletter services include Aweber, Constant Contact, and MyNewsletterBuilder. These companies have been around for years and constantly add new tools to help real estate professionals market their business.
Taking time to create a newsletter marketing plan will help determine which service is best suited for your needs. It's important to understand your audience and the kind of information they desire.
Conducting market research is a wise idea so you don't waste time creating content that no one wants to read. It is also beneficial in choosing publication schedules and understanding the kinds of advertisements that attract positive attention.
Finding time to write newsletter content is a challenge for nearly every real estate professional. Some newsletter service companies offer content for sale. Oftentimes, agents and investors obtain how to articles through article directories. Other people prefer to employ dedicated writers to provide unique real estate information.
Anyone that sends out newsletters via email is required to comply with the CAN-SPAM Act and FTC rules regarding advertising disclosures. CAN-SPAM includes seven provisions that involve how products and services are advertised.
Advertising disclosures involve informing subscribers of any affiliation with advertisers. For instance, if you're marketing a real estate investing course as an affiliate and earn income from sales, this information has to be disclosed in the newsletter and any place else you offer the product for sale online.
Lastly, it's important to publish real estate newsletters on a consistent basis. Include publishing dates on signup boxes so people when know when to expect your information. Make certain to include a way for subscribers to opt-out of your publication if they no longer wish to receive it.
Making a plan and spending time learning about the different real estate newsletter providers will help you get the highest return on investment. It will also help you retain and grow your subscriber base. Check out our blog for more newsletter ideas and marketing suggestions.
Published on July 09, 2012 at 03:09 AM | Comments: 1